Privacy Policy

The website "Retail Truths" and the book "Retail Truths: The Unconventional Wisdom of Retailing" are meant to share the many lessons we learn as retailers in an effort to make our stores and businesses more successful, useful, and satisfying.  This page pertains to the Privacy Policy of RetailTruths.com, the website.

We reserve the right to revise this Privacy Policy at any time without prior notice. For this reason, please check regularly for the most recent version of our privacy policy.

We collect information about your visits to our website, such as your Internet service provider, browser type, operating system, pages accessed on our sites and the date and time of access to optimize your user experience and enhance your time spent with us online. We also receive information telling us what site you linked to our site from.

When you send us an email using the Email Us page, we will retain the content of the email, your email address, and our response in order to handle any follow-up questions you may have.

We retain your name, and may retain other personal information such as mailing address, email address or credit card number when appropriate.

We may ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experience with our products, and contact preferences.  We may combine this information with information about you which we gather from other sources.  We may use the information to design offers customized to your interests.

If you have provided us with an email address, we may send you email messages related to your transactions with us.  We may also send informational or promotional email messages to you, which you may opt out of receiving as described below.

We do not sell your name or other personally identifiable information to third parties.  From time to time, we may engage third parties to process your information on our behalf; however, RetailTruths.com requires that these third parties comply with RetailTruths.com’s privacy policy when processing this information. When you purchase services or products through RetailTruths.com that are to be provided by another party we share your information with the third-party so that the third-party can provide the services or products you requested.  We may also receive information about you from the third-party providers. We may share with third parties anonymous, aggregated information about all our users.

Security regulations of several countries may require us to provide foreign and domestic government agencies with access to data you disclose to us. We may disclose personally identifiable information to government authorities or to third parties pursuant to a subpoena or other legal process, to the extent we are required by law to do so.

RetailTruths.com uses cookies, tags, and other similar technologies.  These technologies allow us to recognize your preference information, keep track of your purchases, and facilitate effective site administration. We use the information we collect to enhance your visit to RetailTruths.com.com and provide you with information tailored to your needs. You may elect to refuse cookies; however, doing so may affect your use of some portions of RetailTruths.com’s website. Please refer to your browser Help instructions to learn more about cookies.

RetailTruths.com may engage third party tracking and advertising providers to act on RetailTruths.com's behalf to track and analyze your usage of our sites through the use of cookies, pixel tags / web beacons, and similar technologies.  These third parties collect, and share with us, as we may request, web site usage information about visits to our sites, measure and research the effectiveness of our advertisements, track page usage and paths followed during visits through our sites, help us target our Internet banner advertisements on our sites and on other sites, and track use of our Internet banner advertisements and other links from our marketing partners' sites to our sites.  The information collected on RetailTruths.com’s behalf by these third parties does not contain your name, address, email address, or any other personally identifiable information.

If a child under 13 has provided us with personal information without parental or guardian consent, the parent or guardian may email us, and we will remove the information and unsubscribe the child from any promotional contact opportunities.

This site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of those sites, and RetailTruths.com’s Privacy Policy does not apply to information collected from you by those sites. We encourage you to read the privacy statements of each site that collects information from you.  When you are leaving our site via a link to interact with a site that is not governed by our privacy policy, a new browser window will open.  If your interaction with our site will require sending your information to a third-party site that is not governed by our privacy policy, we will clearly inform you before your information is sent.

To prevent unauthorized access, disclosure and improper use of your information, and to maintain data accuracy, we have established appropriate physical, electronic, and managerial safeguards to protect the information we collect in accordance with our Privacy Policy.